Webinar engine · Dr Ana Reis
The class that gets watched before the consult.
Six connected pieces built around one hour of pre-education, so a woman arrives at the assessment call already believing she is undertested - and the call stops being a convincing session.
What the physical ran
TSH
One value. One axis.
Reported: within range
A screening panel answers whether any single value sits outside the population range.
What it did not
- 01Full thyroid panel, with antibodies
- 02Fasting insulin and glucose
- 03Cortisol rhythm across the day
- 04Ferritin
- 05Vitamin D
- 06DUTCH clearance testingwhen cycles are irregular
What is in the engine
Six routes, one argument
Each route is a working page, not a description of one. The copy on them is the copy that ships, which is why the slide deck and the email bodies live here too rather than in a separate document nobody opens.
- 01Opt-in
Registration
The class registration page. First name, email and state only - no PHI is collected.
/registration
- 02Confirmation
Thank you
Confirms the opt-in, names what arrives by email, and opens the class immediately.
/thank-you
- 03Pre-education
The class
The evergreen 60-minute class, chaptered, ending on the assessment call.
/webinar
- 04Production
Slides
Slide-level beats for the recording, in three acts.
/slides
- 05Nurture
Emails
The Normal Labs Decoder, the watch reminders, and the post-class follow-up.
/emails
- 06Traffic
Ads
Paid and organic creative pointing at the registration page.
/ads
Why it is built this way
The consult was doing work a recording can do once
Dr Ana Reis caps at 25 active patients and reads every lab herself. Every hour she spends convincing someone of the premise is an hour not spent on the patients she has taken - so the premise moves to a recording, and the call becomes a screen.
01
Traffic qualifies in the copy, not the targeting
Audiences are geography and age only. Every unit says out loud who this is for and which three states it is available in, so the wrong click costs nothing but the click.
02
The opt-in asks for almost nothing
First name, email, state. No symptom question and no date of birth, which keeps the marketing stack outside the practice's HIPAA boundary entirely.
03
The hour does the convincing
The class carries the argument the consult used to carry: why every previous attempt failed for one structural reason, and what six markers say when they are read together.
04
The call is a screen, not a pitch
Twenty minutes whose stated job is to say honestly whether this is a testing problem, and to disqualify anyone outside the three states or unwilling to test first.
Start where the traffic lands.
The registration page is the only route the audience sees first. Everything else in the engine either feeds it or follows from it.